Newsforce Expands Network, Helps Companies Reach More News Readers Online
Expanded Sponsored Content Network includes newspaper sites owned by Hearst, Gannett, New York Times Group and Tribune Group
LA JOLLA, CA (October 23, 2008) — Corporate communications professionals now have a new tool in their belt to enable them to reach online news readers. Newsforce announced today that it has added over 280 premium news sites into its publisher partner group across the US. The Newsforce Network now includes household news brands such as LA Times, Chicago Tribune, Boston Globe, Newsweek, Newsday and Washington Post.
"News is a unique communication medium online," said Vince Bianco, CEO of Newsforce. "Our platform matches up interested news readers with relevant, high quality commercial news and PR. Our research shows that readers respond positively to the featured Newsforce headlines, and they are also deeply engaging with the stories we showcase."
"The Internet is teaching us that people are more likely to respond to promotional information presented in a similar mode to the site they're on. That is, video ads on video sites, search ads on search sites, and sponsored news articles on news sites," Bianco continued.
News reading consistently rates very high among activities people do online. It's estimated that worldwide news consumption is over half a billion page views per day. Pew Internet Life reported that people spend 19% of their time online reading news. As they move to mobile devices, they are consuming even more news in text, sound and video.
Additionally:
Dana Todd, CMO of Newsforce said, "Did you know that there are an estimated 5,000 press releases and company announcements published in the US every single day? Not to mention tens of thousands of blog entries that are news-oriented. Google indexes 100,000 new stories every day. The demand is there on both sides. PR and marketing professionals have news to share and stories to tell, and news readers tell us they read press releases and company articles in order to stay current. We provide the platform to connect them."
Newsforce will be exhibiting at the International PRSA Conference in Detroit, MI October 25-28. Visit them at Booth 112. For more information on how Newsforce Network displays commercial news, visit www.newsforcenetwork.com.
About Newsforce, Inc.
Newsforce, Inc. invented a revenue engine software platform which automates serving and management of advertorial / sponsored content across premium national and regional online news publishers. Its publishing and sales partners represent over 500 premium news sites in the US. Newsforce is also a provider of search engine optimization tools specifically for article and press release SEO, including an optimization wizard and News Search Ranking Reports. Newsforce is a privately held company headquartered in La Jolla, CA.
The founding team at Newsforce consists of search optimization, public relations, and interactive marketing industry experts who are dedicated to pushing the envelope in online communication and public relations.
# # #
